*2X NATIONAL BESTSELLER*
Winner of the Martin Cruz Smith Award (CALIBA)
Winner of the Dolores Huerta Award (International Latino Book Awards)
2024 Council for Opportunity in Education National Book Club Selection
Longlisted for the Outstanding Works of Literature (OWL) Award for First Year Experience

An unflinching memoir and “invaluable resource” (Kirkus) about navigating social mobility as a first gen Latina—offering both a riveting personal story and an examination of the unacknowledged emotional tolls of being a trailblazer. 

Alejandra Campoverdi has been a child on welfare, a White House aide to President Obama, a Harvard graduate, a gang member’s girlfriend, and a candidate for U.S. Congress. She’s ridden on Air Force One and in G-rides. She’s been featured in Maxim magazine and had a double mastectomy. Living a life of contradictory extremes often comes with the territory when you’re a “First and Only.” It also comes at a price.   

With candor and heart, Alejandra retraces her trajectory as a Mexican American woman raised by an immigrant single mother in Los Angeles. Foregoing the tidy bullet points of her resume and instead shining a light on the spaces between them, what emerges is a powerful testimony that shatters the one-dimensional glossy narrative we are often sold of what it takes to achieve the American Dream. In this timely and revealing reflection, Alejandra draws from her own experiences to name and frame the challenges First and Onlys often face, illuminating a road to truth, healing, and change in the process.   

Part memoir, part manifesto, FIRST GEN is a story of generational inheritance, aspiration, and the true meaning of belonging—a gripping journey to “reclaim the parts of ourselves we sacrificed in order to survive.”  

About Alejandra Campoverdi

She is a nationally recognized women’s health advocate, bestselling author, founder, producer, and former White House aide to President Obama. 

Alejandra's award-winning memoir, FIRST GEN, examines the emotional toll of social mobility on those she refers to as “First and Onlys.” A national bestseller, FIRST GEN is the winner of the California Independent Booksellers Alliance (CALIBA) Martin Cruz Smith Award, and was longlisted for the Outstanding Works of Literature (OWL) Award for the First Year Experience. FIRST GEN is also the 2024 Opportunity Matters Book Club selection for the Council for Opportunity in Education (COE), a national book club for first-generation and low-income students at colleges and universities across the country.

Previously, Alejandra served in the Obama White House as the first White House Deputy Director of Hispanic Media. She produced and appeared in the groundbreaking PBS documentary Inheritance, and founded the LATINOS & BRCA awareness initiative in partnership with Penn Medicine’s Basser Center for BRCA.

Alejandra holds a Master in Public Policy from Harvard University’s Kennedy School of Government and graduated cum laude from USC. She currently serves on the boards of the California Community Foundation and Harvard's Shorenstein Center on Media, Politics, and Public Policy, and is a Senior Fellow at the USC Center on Communication Leadership and Policy.